Visionary | Miss Mary of Sweden
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Unique design collaboration

Visionary by Miss Mary is our new series of more exclusive undergarments – perfect for all occasions when you want to feel extra stylish. Before the first collection, we invited the Swedish fashion designer and couturier Lars Wallin to an exclusive design collaboration.

”When Miss Mary contacted me, I thought this collaboration would be fantastic with my design and their fit. They have the perfect fit and know what their customers want, so it felt very safe and at the same time new and exciting. It is really Miss Mary with a touch of my world,” says Lars Wallin.

It was not by chance that we asked Lars Wallin. He was an obvious choice for us from the start. With Visionary we wanted to create a collection that exudes luxury and glamour, and who better to personify this than Lars Wallin. During a career that has spanned almost 30 years, his fantastic creations have emphasised the most beautiful features of women. We have seen his couture creations worn by performers and royalty at galas and on the red carpet, in TV contexts and on the big stages.

Lars Wallin possesses a design language that feels unique, and he has a fantastic eye for detail. There is a clear ‘Wallin’ feel in everything he designs, whether it is couture, wedding dresses, jewellery, shoes or ready-to-wear collections. Lars describes his style as feminine, timeless and with attitude.

“You feel the body in my garments. I work with the lines and the cut around the body. I try to emphasise and honour the woman in my design but never so as to turn her into an object. I like to play with mixing materials and work with layered effects to produce this 3D effect. Even what you don’t see becomes part of the design.”

The result of Lars Wallin + Miss Mary’s collaboration is a collection with sheer layered cup drapings, gorgeous fillet embroidery and the finest guipure lace. These are undergarments that dare to stick out and take their place but at the same time are easy to wear because they are not only exquisite to look at but also fit perfectly. Quality and style you can wear season after season. Timeless elegance for everyday luxury.


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